A recent research by Nielsen, shows the fastest grow of mobile penetration (in U.S.) and the video consumption on both Featurephones and Smartphones.
If your your website isn’t yet tailored for mobile devices, well, it’s definitely time to refresh it.
Key findings :
- The majority of 25-34 and 18-24 year olds now own smartphones (64% and 53% respectively)
- The majority of smartphone owners (62%) have downloaded apps on their devices and games are the top application category used in the past 30 days
- The number of smartphone subscribers using the mobile Internet has grown 45 percent since 2010
- 87 percent of app downloaders (those who have downloaded an app in the past 30 days) have used deal-of-the-day websites like Groupon or Living Social
- Younger groups text the most. In Q3, teens 13-17 sent and received the most text messages (an average of 3,417 each month)
[via Nielsen]
